Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), is a public subsidiary of iHeartMedia (formerly CC Media Holdings, Inc.), and is one of the world's largest outdoor advertising corporations. The company is headquartered in San Antonio, Texas.
The company offers advertising on traditional and nontraditional advertising media. This includes billboard advertising, posters, street furniture, mall/retail advertising, airport advertising, mobile/transit advertising and spectacular advertising locations such as Times Square in New York City.
Video Clear Channel Outdoor
History
They are also the oldest outdoor advertising company in the United States as their roots trace back to the three companies that merged into the current incarnation: Foster & Kleiser (1901-1986), Patrick Media Outdoor (1986-1995) and Eller Media Company (1959-1997). F&K changed their name to Patrick after Metromedia sold the company to General Electric, which in turn was acquired by Eller in 1995. It would change its name to Clear Channel Outdoor in 2001 after the company acquired it.
Along the way the company acquired the following:
- Universal Outdoor (Naegele, Derse)
- Paxton Outdoor
- Ackerley Media
- Badger Outdoor
- ABC Outdoor
- Hansen Outdoor
In November 2002, Clear Channel Outdoor announced that it would move its Los Angeles headquarters to a site in the Harbor Gateway neighborhood, in the Harbor Gateway Center being developed by Boeing Realty Corp.
In June 2003, Clear Channel Outdoor selected Arbitron Inc. (NYSE: ARB) to supply it with local market consumer information and software services in all U. S. markets served by Clear Channel Outdoor.
In November 2005, Clear Channel Outdoor announced the initial public offering of 35,000,000 shares of Class A common stock of Clear Channel Outdoor Holdings at a price of $18.00 per share, for a total offering of $630,000,000.
In May 2006, Clear Channel Outdoor Launched UK's 1st Outdoor Digital Billboard Network. The 10 billboards measuring 5.3 metres long by 2.5 metres wide (approximately 48-sheet sized) deployed a new, energy-efficient technology.
The parent company changed its name to iHeartMedia in September 2014. The outdoor advertising unit retained the Clear Channel name to protect that trademark; however the company operates an "iHeartBillboards" blog.
In a mammoth $458.5 million deal on January 12 of 2016, Lamar Advertising Company took over 5 major U.S. city markets that were held by Clear Channel.
Maps Clear Channel Outdoor
Divisions
- Clear Channel Outdoor
- Outdoor billboards
- Posters/Print
- Bus/Transit busboards
- Clear Channel Connect
- "Using Near field communication, QR codes and SMS, Connect aligns their mobile strategy with their outdoor campaigns in 28 U.S. markets, including 9 of the top 10 Designated market areas."
- Clear Channel Adshel: ads for bus shelters.
- Clear Channel Airports: ads/posters located at major airports.
- Clear Channel Spectacolor: specializing in "living" billboards. Locations include New York City Subway entrances and Toronto's Yonge Street.
Awards
In June 2003, the Ad Council presented the 2003 Out of Home Silver Bell Award to Clear Channel Outdoor - Los Angeles. The award was bestowed upon those who exemplify extraordinary generosity and leadership in disseminating Ad Council public service messages.
See also
- Out-of-home advertising
- Digital Signage
References
External links
- Company website
Source of the article : Wikipedia
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