Purex is the brand name of a popular laundry detergent in the United States, Canada and other countries. It is manufactured by Henkel Corporation. Purex is one of the most widely used laundry detergents in North America. It takes its name from its original product, Purex bleach, which was a widely popular competitor to Clorox bleach.
Video Purex (laundry detergent)
History
In 1922, Lionel S. Precourt and his son, Ray, began to make household bleach from their 400 square foot garage behind the family home at 132 E. 59th Place in Los Angeles, California. The following year, the name Purex was adopted for their bleach product. By 1946, Purex began to produce its first light-duty, dry detergent, under the brand name Trend.
In 1975, Purex liquid laundry detergent was introduced. Purex liquids began the use of its distinctive blue plastic bottle in 1981.
In 1982, Purex Industries, Inc. was acquired in a leveraged buyout by Gibbons, Green and van Amerongen Ltd., the predecessor of Leonard Green & Partners. In 1985, the household and consumer products business of Purex Industries, Inc. was acquired by Greyhound Corporation and was combined with Greyhound's Armour-Dial to form The Dial Corporation. In April 2004, The Dial Corporation was bought by Henkel.
Over the years, Purex released several additional brands including Mountain Breeze, Purex Liquid Fabric Softeners, Purex Dryer Sheets, Purex Natural Elements Liquid Detergents, Purex Complete 3-in-1 Laundry Sheets, and in 2011 Purex Complete Crystals Softener and Purex Complete with Zout Detergent were launched.
Maps Purex (laundry detergent)
References
External links
- Official website
Source of the article : Wikipedia
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